Having had great success with our collaborative KSW soap/splash “Frosen”, we were excited to embark on another collusion. I’ve been a fan of Jon Eplin’s products since receiving a tin of Hydra (#hailhydra) from Nathan Clark (he’s not a brushmaker, he’s a Dr. Jon’s vendor that sells overpriced soap, BUT IT COMES WITH A FREE BRUSH 😉). I immediately was taken with the product. The artwork, the scent, how well it worked; this was very new at the time. Up till Dr. Jon’s (at that point Gentleman Jon’s), most non commercial products looked like they were put together by hand in someone’s spare time. That was part of the allure; the products held the “human touch”. Dr. Jon’s was very different in that regard, with its pop art labels and new yet similar scents. You’ve got a cologne (as in literal cologne [ie 4711, Farina]) scent, only with a huge grapefruit kick, a bay rum with a blast of tea, a barbershop, yet it isn’t, etc. All in all, a commercial style lineup and packaging, with a fresh twist on the whole package. This brings us to 13. We at WSR had been itching to work with Jon and were delighted when his schedule allowed it.
Thirteen is host to a whole new batch of awesome from Jon’s company. Firstly, the soap formula changed, and for the better. Not only is the soap harder and longer lasting, it’s now palm free. Palm farming has become a huge ecological problem of late; with many farms coming into existence after razing old growth forest. In the South Pacific, these farms are critically impacting the orangutan population. So when you buy a product with palm oil, think of a baby orang separated from its mother. Then do the humane thing and set it down, and buy a sustainable alternative. In terms of the performance, I noticed no difference, save for the post shave. Same awesome lather, with same awesome cushion and glide, with better (IMO) post shave feel. So, what we have is an environmentally friendly soap that feels better on the skin. +1
Secondly, the scent. We at WSR put our collective heads together and came up with a combo of off-the-beaten path stinks. Hedione, Iso E Super, Musk, and Oud. We felt this combo would allow the scent to be multipurpose (day/night, cold/warm weather) and richly masculine, while not being your typical fougere or oriental type scent. Jon put together a knockout mix from our input. I’ve had people say I smell like fresh laundry, their grandfather, a movie star, etc. but the compliment I’ve received most is that I smell great. And that’s good enough for me. 10/10 it works every time.
Thirdly, there’s the awesome graphic art, which comes from the pen of Jason Kincaid a.k.a. McFly. The name and art came from the mind of Jon and Jason. Jon had the idea of the devil girl pinup, so of course 13 had to play a part. So, with the framework of a 50’s pinup devil who’d look at home on a Steve McQueen poster, 13 was born.
All in all, we came up with an awesome idea for a scent, but Jon took that and ran, and ended up with a masterpiece. A great soap, with a great aftershave, with an even better scent (and my wife even likes it) with bitchin’ artwork. Where I’m from, we call that winning. Jon, we sincerely thank you for all your hard work. It was a pleasure working with you, and the end result is stunning.